This next selection comes from another Sappi produced book on "75 Selections from the AIGA Design Archives". This book offers examples "that embody the best in communication design and strategy from AIGA's annual juried competitions".
This square book offers a challenging design problem for the designer, but i think it was held with extreme success. This book cover as a whole can be taken as a metaphor for design. The minimal design and color (only white) reminds me of design by it's nature of being able to be applied in any environment.
A minimalistic design doesn't force itself upon its surrounds but rather accepts it. I believe that this is a strong aspect of design in itself. To be a good design it must exist within a social environment and play with the understandings and values of it.
The typeface is Helvetica, in my opinion, for good or worse it has to be considered the "typeface of design".

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