Type 042412

This next type specimen was found it in the Opus paper sample book from Sappi papers. In their Opus book they display six works by different designers of areas of the nation. I choice the poster design by Paul Sahre on the Northeast. Paul used history as inspiration for his poster design. The NE has played a vital role in historical events in this country, Share played this up by projecting the future based on given realities of society, like "global warming, terrorism, the increasing popularity of football and bowling, war and socioeconomics."

Sahre's design is a humorous rendition of our culture and our (sometimes construed) values. The map is a brightly colored linear interpretation of the NE. The font that he used in the label and is Bodoni (http://www.fonts.com/findfonts/detail.htm?productid=716335).

Bodoni is a modern typeface created by Giambattista Bodoni in 1798 (http://en.wikipedia.org/wiki/Bodoni) . Bodoni pushed the font-weight of baskerville to arrive at one the first versions of the modern typeface. Because of it's tendency to "dazzle" at small point sizes (the thicks and thins tend to vibrate makes reading this font difficult), it is predominately used as a display font.

Bodoni is used largely in fashion magazines and hotels because f it's "posh" feel. The sharp clean looking serifs, give this typeface structure and elegance without the flowery scripting marks. The map uses Bodoni as a label lends itself to Sahre intention's with the map, this map demonstrates societies tendencies to idolize the fashionable stars that usually covers the magazines and ads. You could say the use of this typeface is a metaphor for our "star" obsession.