Type 031912

I decided to do a study on the Publix logo. Founded in 1930, Publix Super Markets is the largest and fastest-growing employee-owned supermarket chain that is located in the southeast USA.Like Stop and Shop they have a pharmacy, deli, seafood.

There logo consists of a dark green "Bauhus"-ish typeface (http://answers.yahoo.com/question/index?qid=20100407194153AAKdINW) in a white and lime green rectangle. The largest shape in the logo is a white "P" that plays off the lime green with a figure ground relationship. The typeface used is clean and inviting, two attributes that would be sort after for a grocery chain.

This clean and inviting feel comes from the high x-height and the rigid, modular, geometric forms. "Inheriting the simple geometric shapes and monotone stroke weights of Herbert Bayer's universal, it includes separate upper and lower case characters" (http://en.wikipedia.org/wiki/Bauhaus_%28typeface%29).

To keep with the clean and inviting nature of the logo has a Swiss style design with emphasis on negative space and clean lines. This is because of the use of the typeface within the