Saturday, March 24, 2012

Type 03-21-12

I found this next type selection a Rachael Ray Magazine (April 2012, p76). The headline of the page is "Pretty Peas" and highlights this months "hero" food, and gives some facts and a recipe including peas as a main ingredient. This caught my eye because of the visual play that the typeface has with the peas that are thrown across the page. The "r" and the "y" have almost detached circles that echo the pea shape.

Bodoni Typeface
This typeface is a modern one in the same vain as Didot or Bodoni. But this typeface is more playful than either of them (of course being heavily based on the modern type theory). The extremes thicks and thins of this typeface add a finished high-end flair that works well as a display font (this probably would have a lot of trouble as body type).

I looked into variations of both Didot and Bodoni and found one that I believe is almost identical in many ways. The typeface "Moliere" ( http://www.myfonts.com /fonts/eurotypo/moliere/ ) is the has many of the key attributes to the type used in Rachael Ray's magazine. The terminal of the "r" ends in that distinctive curl with the circle attached, also the top of the downstroke of the "t" is curved.

Moliere typeface







Moliere typeface is named after a 17th century French playwright and actor who is considered to be one of the greatest masters of comedy in Western literature (http://en.wikipedia.org/wiki/Moli%C3%A8re). This playful, colorful and almost comedic typeface I fell lends itself well to Moliere. Rachael Ray's magazine always has a quirky and playful approach to the design and the typefaces used and I think that the use of "Moliere" bridges the gaap between page content and aesthetic vision.


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