This is a looking into my fridge. I noticed that there are three products that are ultimately that the fromt he same origin. The coffee creamer, the fat-free milk, the Reddi Wip, and the half & half are lined up to resemble a line up. I get the feeling of a game of dress-up. Each contain a cream based product that has been altered in some way. Each of these alterations are echoed by the different product packaging. One thing that they all have in common is the light blocking material that they are made from.

My concentration is on the middle two products, the milk and the Reddi Wip. The colors used are the same just in different ways. The organic fun type that is on the Reddi Wip can certainly lends itself to that, fun. The red can, the blue air symbol that is being shot out of the "reddi" and the juxtaposition with the dessert reminds the user of ice cream sundaes.

In contrast the stable reliable milk to in a pure white container.. The white is symbolic one because of the color of the product but also the pureness that HOOD milk represents. This is not as fun as the Reddi Wip can but it seems more reliable a product. The reliability is because Milk is a stable food. "Load up on bread and milk!" Again the strong horizontal baseline of the text only helps strengthen this stability. In interestingly the swoosh that goes down the can lines up with the milk's blue "nesting" curving for the red HOOD logo. This creates an interesting flow between these two unlike products.

 The designer I believe are getting there messages across. Milk wouldn't make any sense if it was packaged like the Reddi Wip can, it isn't a fun dynamic product, it would be like insurance adjustors dressing like rock stars to go to work. It wouldn't work.The Milk design is basic and stable for a basic and stable product.

In contrast the Reddi Wip is supposed to be fun. It is used during partying and dessert two things that are highlighted in their perspective fields.  Partys are always looked forward to while dessert are usually looked forward to (for the record I don't look forward to dessert).