I decided to look at the Entenmann's logo as my next type study. This is the second time I used food as an example, probably because I write these right before dinner. This particular box has the chocolate, powdered sugar, and plain (my favorite) in the box.

The Entenmann's company uses a classic feel to lend their products the "broadway" feel on the early twentieth century. This is appropriate for this company because it was founded in 1898 in Brooklyn. The typeface of the logo is called bold Meturas Face MT (http://answers.yahoo.com/question/index?qid=1006031610462). This script reminds people of a better time, where food was actually food and not processed awfulness. The golden age of America, when the modern roots of this country was being established. This design promotes the idea of the home-made freshness and that of quality ingredients.

I find this ironic. The classic hometown feel of the type is superficial idea. These donuts are probably the furthest thing from homemade. These lard rings are mass-produced in a factory by underpaid workers that more than likely have eaten thousands of these things and is utterly repulsed by them. I find this very interesting. A connection can be made to the typeface here. The battle of Meturas was a decisive battle in the second Punic war between Rome and Carthage (http://en.wikipedia.org/wiki/Battle_of_the_Metaurus). A war is being waged in the modern food industry, unfortunately it is against the people who eat it. They hide these processed foods behind the facade of "fresh," "local," "organic." Entenmann's is certainly doing that here.