Type

 These examples of Type comes from a type specimen that I had. It is a typeface calles Eames Century Modern from House Industrious (www.houseindustries.com). The entire book is designed in the "retro" style. The word "retro here is quoted because of the Eames House's effect on what is retro. Eames House IS retro, so I apologize for that previous redundant statement but I figured it had to be said.

Eames House was created and ran by Charles and Ray Eames from 1950-late 1970's. Their initial success came from their creation of chairs and their partnership with Herman Miller. Charles Eames, a architect, was the spirited leader of this duo and Ray Eames, painter, was the quiet genius behind their work. Their designs was the pinnacle of the modern style because of their clean lines, modular, and mass produced (of course American made).

The cover showcases the typeface in use. The white "eames" is coupled with silver "retro" stars and House Industries logo (clever tie in). The type is arranged on a diagonal repeating patterns of alternating type. The Eames Century Modern is described as a "honor to their aesthetic while maintaining the timeless relevance and functionality that characterizes their legacy."

They had such success with their chair designs that they ended up branching out in many different directions. Videography, architecture, graphic design and photography all came out of the Eames House each gaining great success. The common thread connecting all of these different ventures is the complete understanding and adherence to their classic, sleek aesthetic.

 The studio that produced this was known for its dynamic cluttered space. Dozens of products would be worked on simultaneously. The second photograph of an inner spread shows examples of this. this with the use of layered and cropped text and bold colors (a touch of Ray).

Eames Chair